Data capture expert Synovate Retail Performance has announced a new partnership with Shenzen-based Firs Technologies, which is hoped to give retailers a greater insight into shopping behaviour in China. The two companies will work together to give retailers and brand owners in the region access to best in class technology and data reporting for stores.

    "China is a vast company with a rapidly maturing retail market – we have a deep understanding of shopper behaviour in many different countries and already work with clients in this region. We are delighted to have partnered with Firs Technologies, who are a well matched pedigree both in technology and understanding of research," commented Peter Luff, md Synovate Retail Performance.

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