1.System Platform Overview
A good system can definitely count the people who going in and out, and obtain the professional data just as the currency detector does its job withaccurate statistics, unlimited number, intelligent distinguishing and diversified recognition. FIRS intelligent visitor flow statistical system conducts marketing campaigns with accurate data to improve the campaign effect to the greatest degree, and reasonably distributes resources by increasing income and reducing expenditure to create the best economic effect and switch the visitor flow data to economic effect efficiently.
As a WEB application system established upon B/S structure, FIRS "WiseCount" visitor flow analytical system is used for statistics check, counting and analysis of the collected visitor flow data and to form a flow curve chart in a certain period, and flow distribution of each area, and transfer the pos data to the system to form the horizontal and vertical analyses of Pos data and visitor flow data to obtain the strategic data the client cares, which provides powerful reference for users to conduct staff transfer, merchandise allocation, campaigns, performance assessment and strategy making for the purpose of more efficient operation management.
2.System Operational Principles
The front-end counting terminal conduct visitor flow counting of the mobile crowd, and upload the information and data to the visitor flow statistical analysis system, and the system will conduct visitor flow analysis and generate the numerical statement in a number of forms; then the system will make a comprehensive analysis between the POS sales statistical data and the analyzed visitor flow data to obtain the strategic data and meanwhile generate the analysis reports.
3.Functional Characteristics
- Real-time visitor flow distribution: Real-time visitor flow distribution is used for the statistics of the real-time visitor flow of the day.
- Visitor flow statistical function: It's used for the statistics of visitor flow at each area and passage in a certain period, including visitor flow of various times, time-interval visitor flow statistics, daily visitor flow statistics, weekly visitor flow statistics, weekly visitor flow comparison, monthly visitor flow statistics and annual visitor flow statistics.
- Visitor flow analytical function: Statistical analysis of visitor flow at each area and passage of different times is conducted, including daily visitor flow analysis, weekly visitor flow analysis and monthly visitor flow analysis.
- Sales analytical function: Combine the sales data (volume and turnover) and visitor flow data, and analyze the contrast relationship among visitor flow, volume, turnover, spending rate (the rate between volume and visitor flow per unit time, i.e. spending rate=volume*100/visitor flow) and per capita consumption (the rate between turnover and visitor flow per unit time, i.e. per capita consumption=turnover/visitor flow).
- Information real-time performance: The system generates real-time data which ensures check for actual data changes at any time and periods.
- Report flexibility: Personalized visitor flow report can be generated automatically: hourly, daily, weekly, monthly, quarterly and annual reports.
- Analytical diversification: Various contrast charts (histogram, pie chart, curve graph, etc.) can be generated according to analytical demands, which vividly show the change regularity of data.
- Data versatility: It keeps system data interfaces in reserve, and can be integrated with such systems as POS or EPR, and achieve more powerful statistical analysis and strategic support;
- Information independence: A single counting channel or each area can generate independent statistical and analytical charts.
- Centralized sharing: data uploading, centralized analysis, centralized management, website-based query and remote logon in all the chain stores can be achieved via Internet.
- Data prediction: Long-time data analytical comparison can predict the operation development in the future.
- Security early warning: The system can set the early warning line. Security accidents can be prevented with automatic alert.
- Security stability: The system has set multi-level passwords to ensure the stable operation of the system and the security of data.
4.Applications
Malls & Supermarkets; Customer Counting
Public Transportation: Passenger Counting
Large Venues: people counting in exhibition halls and museums, etc.
Service Halls: visitor flow counting in various service halls
Mines & Factories: people control of miners and on the site
Tourist Sites: Tourist Counting & People Control
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